BUILD / THE ELITE APPS TOOLKIT

A clearer purpose. A better website brief.

Define the audience, business goal, content priorities and enquiry journey for your next website. Create a brief a design and development team can work with.

Your evidence, clearly organisedBranded PDF report
01 / YOUR STARTING POINT

Make it relevant to you.

Be candid about what is known and what needs clarification. Do not include personal data, passwords or confidential client information.

Used to contextualise the brief, not to certify local legal compliance.
Enter a public domain or describe the business if the site is not launched. This tool does not visit or audit it.
Choose the closest fit.
Describe customer groups, their questions and the decision they need to make.
Describe observed issues. If you have not measured them, say what needs investigating.
Choose the closest fit.
List service information, approved project examples, authentic testimonials, images or FAQs. Do not invent evidence.
For example: CRM, booking platform, payment provider or CMS. Write “None known” if appropriate.
Describe a measurable visitor action and how you could establish a baseline.

A CONSIDERED APPROACH

Know what comes next.

01

Prepare

Choose the scope and provide the relevant context.

02

Confirm

Verify your inbox with a short-lived email code.

03

Explore

Receive your branded PDF, with findings, assumptions and next steps.

What will I see before entering my email?

A useful starting recommendation and suggested next steps. Verify your inbox to receive the full branded PDF with your inputs and planning rationale.

Does this subscribe me to marketing?

No. Your address is used to verify your inbox and deliver this report.

Is this a final specification or technical audit?

No. These are transparent planning suggestions based on your answers. Discovery, evidence and technical validation are still needed.

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