YOUR NEXT DECISION, BETTER INFORMED

Give more visits a useful next step.

Explore additional enquiries or orders under a conversion improvement scenario.

GBP inputsResults by verified emailTransparent methodology
01 / YOUR ASSUMPTIONS

Make it your scenario.

The defaults are illustrations. Change them to reflect your business.

Calculator inputs
Use your own figures, on a consistent VAT basis.
Use your own figures, on a consistent VAT basis.
Use your own figures, on a consistent VAT basis.
For a shop where a conversion is already a paid order, enter 100%.
Revenue minus variable delivery/product costs; do not enter revenue as profit.
Use your own figures, on a consistent VAT basis.

03 / UNDERSTAND THE MODEL

How the numbers work.

  1. Conversions = visits × conversion percentage. Additional conversions = scenario conversions − current conversions.
  2. Additional customers = additional conversions × close percentage. Monthly contribution = additional customers × contribution per customer. Simple payback uses positive incremental monthly contribution.

All money values are GBP. Keep VAT treatment consistent across inputs. Outputs are indicative, not a quote or a guarantee. Model reviewed October 2026.

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Before you decide.

What will I receive?

A branded PDF containing your scenario, inputs, calculations and assumptions. Confirm your email inbox before we send it. Results are delivered by email only.

How reliable is this estimate?

This is a what-if scenario, not a forecast or attribution model. Traffic quality, seasonality, fulfilment capacity and testing affect results. Lower target rates produce a negative opportunity.

Does requesting a report subscribe me to marketing?

No. This is a transactional report request. It does not subscribe you to marketing.