YOUR NEXT DECISION, BETTER INFORMED

Give more visits a useful next step.

Explore additional enquiries or orders under a conversion improvement scenario.

GBP inputsResults by verified emailTransparent methodology
01 / YOUR ASSUMPTIONS

Make it your scenario.

The defaults are illustrations. Change them to reflect your business.

Calculator inputs
Use your own figures, on a consistent VAT basis.
Use your own figures, on a consistent VAT basis.
Use your own figures, on a consistent VAT basis.
For a shop where a conversion is already a paid order, enter 100%.
Revenue minus variable delivery/product costs; do not enter revenue as profit.
Use your own figures, on a consistent VAT basis.

03 / UNDERSTAND THE MODEL

How the numbers work.

  1. Conversions = visits × conversion percentage. Additional conversions = scenario conversions − current conversions.
  2. Additional customers = additional conversions × close percentage. Monthly contribution = additional customers × contribution per customer. Simple payback uses positive incremental monthly contribution.

All money values are GBP. Keep VAT treatment consistent across inputs. Outputs are indicative, not a quote or a guarantee. Model reviewed October 2026.

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Before you decide.

What will I receive?

A branded PDF containing your scenario, inputs, calculations and assumptions. Confirm your email inbox before we send it. Results are delivered by email only.

How reliable is this estimate?

This is a what-if scenario, not a forecast or attribution model. Traffic quality, seasonality, fulfilment capacity and testing affect results. Lower target rates produce a negative opportunity.

Does requesting a report subscribe me to marketing?

No. This is a transactional report request. It does not subscribe you to marketing.

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YOUR NEXT STEP / A CONVERSATION

Turn your planning into a useful conversation.

Tell us which tool you used and what you want to achieve. You can include the parts of your brief or report you would like to discuss.

Send us your brief Request a discovery call One enquiry form. A personal reply from the team.